Track and respond to mentions using Hootsuite Type your brand name (or misspelling) into the search bar, then click Posts. Let’s look at LinkedIn as an example this time. Search for each of these misspellings or any other ways people might refer to your brand to find your mentions. For example, Hootsuite could be misspelled Hoot Suite or Hootsweet. Remember to search for common misspellings, too. Then click Mentions in the top menu.įor social mentions that don’t tag your brand directly, you’ll need to use the social media platform’s search function to find relevant posts. Let’s use Twitter as an example.įrom your Twitter profile, click the bell icon in the left menu. In order to find social mentions this way, you’ll need to open each social media account and look in your notifications or alerts.Įach network is a little different, but they almost all involve clicking your Notifications icon, then clicking a Mentions tab. Most social networks have a notifications option to alert you when someone tags your brand on social media. Now that you know why social media mentions tracking is so important, let’s look at a few ways to get it done. It’s a good way tobuild a more intentional online presence establish follower relationships over the long term. You can show off your brand personality and make your brand feel more human. Responding to social mentions allows you to engage in real conversation with fans and followers. As you better understand your audience, you can in turn provide them better content, and even better products and services. Social mentions help you understand everything from demographics to customer expectations. Social mentions are an incredibly valuable source of audience research. Monitoring social mentions gives you the chance to respond to a developing crisis before it gets out of control. They can also help you understand what your target audience expects from you as you navigate troubled waters. Whether it’s a world crisis or a brand crisis, social mentions can be your early warning system for looming problems. That not only helps satisfy the customer who mentioned your brand - it also shows other social users that you take requests seriously. Whether it’s a simple inquiry or an emotional complaint, every service-oriented social mention of your brand provides an opportunity to show you care. Social customer serviceĬustomers are increasingly turning to social media channels for customer service. Since 75% of users turn to social sites for brand research, this is an important way of showing potential customers that you live up to your brand promise. Monitoring social mentions allows you to reshare positive mentions while building a library of user-generated content that highlights the benefits of your brand in action. Social mentions of your brand act as de facto reviews. Here are some key reasons why that’s important. Social mentions provide an easy way for you to understand the good, the bad, the ugly, and the fabulous in those conversations. It’s always good to know what people are saying about your brand. Why is it so important for you to keep tabs on these conversations? So, people are talking about your brand online. *awkward silence, looks down at the floor*Ĭongratulations to all those Content Marketing students at George Brown College who have successfully completed their Hootsuite Platform Certification #Mark4022 So,, about adding and into the composer workflow. Here’s an example of a tagged mention of Hootsuite: Both kinds of social mentions can be either positive or negative (or even neutral). With untagged mentions, they are talking about your brand but not specifically drawing your attention to that fact. With the social user is usually trying to get your brand’s attention. This includes posts in which your brand is tagged (often referred to as or simply mentioned by name in the caption. Social mentions are social posts that include a reference to your brand. No tricks or boring tips-just simple, easy-to-follow instructions that really work. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.
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